Twitter is a game-changer.
It’s been only 9 years since it first rolled out in 2006, and today it might be replacing the TV as the #1 way to receive news and be up-to-date with current events.
This kind of function naturally magnets big-time personality and brands. It’s no secret that most of the world’s recognizable brands are on Twitter and they’re thriving (even though some of them have made mistakes in the past).
A recent article concluded that Netflix, Coca-cola, and Walmart were the among ten most engaging brands in Twitter. They don’t necessarily have a lot of followers, but their performance last year proved very successful to them in terms of engagement. This eventually led us to unlock what their common practices are and how they can help you build your brand on Twitter as well. Here are their Twitter engagement tips.
The strongest suit of Twitter is its characteristic to bring relevant information in short statements. And in this world where everybody wants it fast and easy, Twitter has a strong case to build. We found out that these 3 brands usually tweet between 50 to 100 characters.
These brands are also very familiar with how human psychology and anatomy works.
Most of their tweets are riddled with images and videos that are short and simple. Again, bite-sized visual tidbits packed with information is the recurring theme here.
So if you want to increase engagement with your audience, this is the first thing to do.
Neil Patel, founder of KISSmetrics suggests that you keep tweets under 110 characters so people can add their own piece of mind when they retweet you.
Hashtags, they say, are the community builders of twitter. One hashtag is all it takes to move a bunch of people together.
But don’t just start hashing hashtags, they need to be planned and dropped at the right place and time. Also, hashtags by themselves can be strong calls-to-action.
For example, Coca Cola joined in on the #ThanksDave campaign on the final night of David Letterman as a host of Late Night. This simple tweet generated 177 retweets and 336 favorites.
Like hashtags, links just have a magical way of engaging your audience to take action. Salesforce reports that 92% of Twitter interactions come from tweet with links. Now, why use shortened links? This is to maximize the limited characters allotted in a tweet. Use both hashtags and shortened links to supercharge your tweets and be engaging.
Engaging your audience means you have to actively participate in every discussion that involves your brand. It’s another way of saying that you care about your customers and are willing to spend time and effort for them. In this way, you’ll be able to create a comfortable environment where your audience trusts you to solve their problems.
You must spend the majority of your time doing this rather than spewing out tweet upon tweet upon tweet, which brings us to…
High engagement is not a matter of tweeting by the hour. Actually, tweeting beyond 4x a day drastically reduces engagement by as much as 30% from the 4th tweet. Anything beyond six and you’ll see engagement drop like a dead fly.
Be a flower on their hair. Your job is to engage and not to annoy.
What gets talked about usually gets tweeted. With that being said, nothing gets talked about more than current events–and it should be in your best interest to ride on these. Just take a look at this tweet by Netflix.
When you get in on the discussion, people (usually your audience) will talk with you.
Of course, this age old practice shouldn’t be forgotten. Also, don’t be afraid to ask for a retweet if the situation calls for it. Words like please, retweet, help, follow, and how-to are highly engaging words that will help instruct your audience, so they’ll know what to do next. And according to Social Media Examiner, these words focus on the reader rather than the tweeter. Therefore, your audience will be more likely to interact.
If you see something interesting, funny, or a tweet about your brand in Twitter and you think this can be embraced by your audience, don’t hesitate to share them, or in Twitter-speak, retweet.
Remember, it’s not about you. It’s about your audience.
Of course, your twitter handle is there to promote yourself, but knowing what your audience wants and tweeting about it is a solid way to build loyalty and following.
By this we mean follow relevant people on your field. Your audience follows other personalities, brands, and organizations as well. Finding a way to connect with your audience’s common touchpoints will give you a chance to engage them more without being in their face all the time. This is also a chance for you to extend your reach on other communities as well in order to add to your followers.