We can’t ever put into words how important the webmaster guidelines are for every single SEO out there. It’s like the Bible. Do everything in it and you’re ensured entry into the high heavens (see: rankings). If you don’t, then it’s ranking hell for you. The only difference is: in the Holy Bible you’re not allowed to add or take anything away.
But with the Google Webmaster guidelines, it’s in a constant state of flux—updates are a norm, even an expected occurrence. That’s why it should always be monitored. Like this one for example: an impending major algo update, affectionately called Mobilegeddon, was announced by Google stating: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
— Arth Digital Media (@ArthDigital) March 15, 2015
By my watch that’s T-minus 96 hours or 4 days to be exact. Have you readied your sites yet? You better be, because sites that aren’t mobile-friendly risk suffering major penalties in ranking.
If you haven’t, try to ask yourself these questions:
If you answered everything with a resounding “yes”, well, congratulations! You’re a full-fledged procrastinator!
But don’t fret. Help is on the way! Here at BuiltBySF, we always have your back.
Therefore, we proudly present: the complete procrastinator’s guide to surviving Google’s Mobilegeddon with 5 slacker-friendly tactics to prepare you for Google’s Mobile SEO update in less than a week.
In our previous entry, we already discussed how Fortune 500 companies prepared for Mobilegeddon. A good majority of them, especially those in the Top 100, have already done their homework by running a test on one of the simpler and useful tools available: Google’s own Mobile-Friendly Test.
Aside from this, there are also other ways to measure your website’s mobile readiness:
Google is so serious about mobile-friendliness that they made a pretty comprehensive webmaster guide to make sure you will be prepared for the upcoming update.
Here are some key points that you should know:
Speaking of fixes, now is the best time to customize your site. Most web developers would rather make a separate mobile site to account for Mobilegeddon (m.website.com), which is an outstanding option if you have the luxury of time. If you can make an entirely new site, test it, and put it live in less than four days then this should be the way to go.
Keep in mind that a separate mobile site means it will need to build a reputation of its own. The desktop counterpart ranking won’t necessarily pass on to its respective mobile site. If you have a native app, build your mobile website with a deep linking capability to it. This will increase the ranking points through search and social sharing.
But if you’re pressed for time, then a viable option is to migrate your assets to CMS like WordPress, Drupal, or Joomla. They have their own dedicated guides to make your site mobile friendly.
Remember to save a back-up of your site before making any changes, update your CMS version, and check plug-ins & templates for mobile-friendliness.
Measuring the impact of the Mobilegeddon Google Mobile SEO update through Google Analytics before April 21 will present you valuable insights as to how mobile-friendliness affects your website moving forward. Planning your next steps with mobile data integrated will help you make wiser decisions and plot smarter moves.
To get you started, you can create a custom dashboard in Google Analytics to analyze these metrics:
You can access the Dashboard creation and customization wiki from Google here.