The Psychology Behind Facebook Engagements (Infographic)

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psychology facebook engagements

Facebook is the largest social media network bar none. It has 1 billion monthly active users–more than the number of people in the whole continent of Europe.

Out of these, 44% “Like” posts at least once and 29% do it more times. That’s a lot of “Likes”. This only means that there are a lot of interactions going on in Facebook–people liking posts, commenting, sharing, posting. As a marketer or entrepreneur, have you ever wondered why they’re doing that? What’s the thought process behind these interactions?

 

1 billion facebook users

Facebook hits the 10-digit mark. And they’re only going to get bigger.

 

Thankfully, other people are asking these same questions too. Research has found several psychological reasons why users enjoy using Facebook so much.

Studies show that people using Facebook reflect indications of happiness, like pupil dilation. Pupil dilation also means the brain is primed to pick up more information. This kind of audience insight will help you create more effective Facebook marketing campaigns.

Want to know more?

Take a look at the infographic below from QuickSprout and learn more about the psychology behind Facebook interactions.

psychology behind facebook interactions

Lawrence Bassi
Lawrence Bassi
Lawrence is Searchfuse’s Social Media Engineer, working on sophisticated machines like schedulers and Photoshop round the clock. Unsurprisingly, he is present in all social media channels so you can catch all his materials there.

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