Facebook is the largest social media network bar none. It has 1 billion monthly active users–more than the number of people in the whole continent of Europe.
Out of these, 44% “Like” posts at least once and 29% do it more times. That’s a lot of “Likes”. This only means that there are a lot of interactions going on in Facebook–people liking posts, commenting, sharing, posting. As a marketer or entrepreneur, have you ever wondered why they’re doing that? What’s the thought process behind these interactions?
Thankfully, other people are asking these same questions too. Research has found several psychological reasons why users enjoy using Facebook so much.
Studies show that people using Facebook reflect indications of happiness, like pupil dilation. Pupil dilation also means the brain is primed to pick up more information. This kind of audience insight will help you create more effective Facebook marketing campaigns.
Want to know more?
Take a look at the infographic below from QuickSprout and learn more about the psychology behind Facebook interactions.