Is Another Google Penguin Update Coming Soon?

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Google Penguin Update

As Google keeps on improving the Penguin Algorithm, Gary Illyes from Google’s Webmaster Trends Analyst team shared an industry news: There won’t be any Penguin updates any time soon.

What Is The Google Penguin Update?

In Google’s attempt to clean the Web from spammy sites by obtaining links through questionable tactics, they launched the Penguin Update in April 2012. Sites hit with by the Penguin will fall off the rankings, and the only way to regain it is to fix linkings and wait for the next Penguin update.

This is why webmasters, especially those who got hit by Penguin, are always on the look out for any Penguin update announcements from Google.

See also: Google Penguin Recovery Tips and Advice

What’s taking it so long?

Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run in real-time.

At the moment, the Penguin algorithm is not updating regularly because data had to be manually pushed out for a new update.

“I think both of those algorithms [Panda and Penguin] currently are not updating the data regularly. So that is something for both of them, where we kind of have to push the updates as well.” – John Mueller, Google Webmaster Trends Analyst

If you’re following a timeline, the last Penguin update was declared on December 10 of last year. That puts us at seven-and-a-half months running without seeing any updates. But, we know that Google is going hard at it in improving Penguin.

Kevin Joshua Ng
Kevin Joshua Ng
Kevin is Content Marketing’s humble scribe. He has no doubt in his mind that Content is still king and he will serve it ‘til the day of his demise. He’s known to lurk around the walls of social media, thinking and writing. So follow him on the BuiltbySF blog and on LinkedIn, Twitter.

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